An example of someone in the awareness stage of their buyer’s journey is Dog-owner Dia, who is struggling with her dog’s disruptive behavior during walks, such as whining and barking at other dogs. Dia desires a change in this behavior but is uncertain about its cause, prompting her to seek understanding through researching, reading blog articles, and watching YouTube videos.
- Dog-owner Dia struggles to handle their dog while walking because it whines and barks whenever another dog approaches. Dia wants their dog to stop this behavior, but isn’t sure why their dog is behaving this way. Dia watches a few YouTube videos and learns their dog is suffering from anxiety. Dia gives the dog anti-anxiety medicine.
- Dog-owner Dia struggles to handle their dog while walking because it whines and barks whenever another dog approaches. Dia wants their dog to stop this behavior, but isn’t sure why their dog is behaving this way. Dia conducts research by reading blog articles and watching YouTube videos.
- Dog-owner Dia struggles to handle their dog while walking because it disobeys and has anxiety when approaching new dogs. Dia is looking for a dog specialist to help, but isn’t sure whether to talk with a dog trainer, dog behaviorist, or veterinarian.
- Dog-owner Dia struggles to handle their dog while walking because it disobeys and has anxiety when approaching new dogs. They’re looking for a dog trainer that provides obedience training and can socialize their dog to overcome its anxiety. Dia uses Yelp to compare local dog trainers.
The correct answer is: Dog-owner Dia struggles to handle their dog while walking because it whines and barks whenever another dog approaches. Dia wants their dog to stop this behavior, but isn’t sure why their dog is behaving this way. Dia conducts research by reading blog articles and watching YouTube videos.
Explanation: Dia is in the awareness stage, characterized by recognizing a problem and conducting preliminary research to understand it better. Her actions, like reading articles and watching videos, indicate an effort to comprehend the issue without actively seeking a specific solution or product, which is typical for this initial stage of the buyer’s journey, focusing on problem identification and understanding.