Last Updated on 1 year by School4Seo Team

To ensure your podcast content initiates action, you should:

• Include your CTA link in the show notes.
• Use shortened URLs to keep CTAs concise.
• Incorporate mid-roll CTAs during the podcast.

• Include your CTA link in the show notes.
• Increase the volume when mentioning the CTA.
• Shorten your URL to keep CTAs concise.
• Consider mid-roll CTAs.

The correct answers are: Include your CTA link in the show notes, Shorten your URL to keep CTAs concise, and Consider mid-roll CTAs

Explanation: Successful podcasts, like the “Estate of Mind” podcast for The Institute for Luxury Home Marketing, have demonstrated the efficacy of driving listeners to take action by directing them to a lead magnet via a link in the show notes. As Andrew highlighted, mid-roll CTAs can be particularly impactful, especially if the podcast platform supports links. It’s essential to articulate CTAs clearly, guiding listeners on the steps to take. If the CTA involves multiple or intricate steps, it might deter listeners. Therefore, keeping CTAs succinct and using shortened URLs, such as “hubspot.com/offer” instead of a lengthy one, can enhance clarity and recall. Additionally, always ensure that the CTA link is accessible in the show notes if the platform permits.

HubSpot Inbound Marketing Lesson: Creating Content for the Buyer’s Journey