To ensure your content drives action, it’s essential to include a call-to-action (CTA).
- Add a link to your company’s website.
- Include your company logo.
- Include a CTA.
- Add testimonials from customers.
The correct answer is: Include a CTA
Explanation: While attracting the right audience with your content is vital, it’s equally important to design content that prompts them to engage and take action. Guiding buyers through their journey and nudging them towards a purchase is the ultimate goal. One effective way to achieve this is by integrating a call-to-action within your content. A CTA serves as a directive element, urging visitors to undertake a specific action. Whether it’s signing up, downloading a resource, or making a purchase, a well-crafted CTA can significantly influence the audience’s response to your content.
HubSpot Inbound Marketing Lesson: Creating Content for the Buyer’s Journey