For targeted promotions and effective budget utilization for each franchise location, set one campaign per location.

• Set one campaign per country
• Set one campaign per region
• Set one campaign per location
• Set one campaign per city

The correct answer is: Set one campaign per location

Explanation: When handling marketing for multiple franchise locations, each with a dedicated budget, it’s imperative to have clear budget control. Setting one campaign per location provides this control. Though it’s beneficial to have more campaigns when feasible, initiating with a single campaign for each franchise guarantees budgetary adherence and targeted promotions. This approach aligns with the best practice of “campaign setup”, allowing for the effective use of promotional funds and increased in-store traffic.