To understand customers’ journeys from ad engagement to in-store visit for your skateboard accessories shop, use the “Local Actions” metric.

• Store Visits
• Ad Actions
• Store Sales
• Local Actions

The correct answer is: Local Actions

Explanation: Local actions quantify conversions arising when shoppers undertake activities tied to your physical location post-ad engagement. Defaulted in the ‘All conversions’ column of Google Ads, they spotlight user behaviors with your store data following an ad interaction. Essentially, local actions delineate the comprehensive impact of your advertisements, illuminating the full spectrum from the ad click, guiding them through an in-store visit, and culminating in a purchase.