The priority for a store marketing or traditional marketing team is to grow in-store sales using various marketing channels.
- Grow digital sales through digital marketing channels.
- Grow top-line sales through eCommerce
- Grow in-store sales through a range of marketing channels.
- Grow in-store sales to franchisees.
The correct answer is: Grow in-store sales through a range of marketing channels.
Explanation: To formulate an effective O2O (Online-to-Offline) strategy, it’s vital to understand the distinct roles of different teams. The scope and authority of such teams might differ, especially in larger organizations where roles can be more intricate. The core focus of a store marketing or traditional marketing team is enhancing in-store sales. They leverage a multitude of marketing avenues, notably traditional channels such as circulars and TV, to achieve this goal.