Last Updated on 4 weeks by School4Seo Team

Smart Bidding is the automation tool useful for optimizing online and offline shoppers.

• Sitelinks
• Manual Bidding
• Smart Bidding
• Dynamic ad insertion

The correct answer is: Smart Bidding

Explanation: Smart Bidding, combined with Google’s offline measurement, provides a comprehensive solution to cater to both online and offline shoppers. This tool efficiently manages fluctuations in conversions by leveraging machine learning. By understanding and adapting to shifting consumer purchasing behaviors, it ensures relevance in every search and incorporates real-world location insights. This captures the entirety of the shopping journey, factoring in aspects like store visits and sales. Thus, Smart Bidding effectively recognizes the value of in-store transactions and fine-tunes bids to cater to consumers across various channels.