When setting up a Performance Max for store goals campaign, you’ll need to manually provide ad creatives.
- bids
- ad placements
- creative combinations
- ad creatives
The correct answer is: ad creatives
Explanation: When there’s a significant overlap between your ecommerce and in-store products, an omnichannel shopping campaign is crucial. Performance Max allows for this integration by enabling local inventory in its campaigns, bridging the gap between online and physical shopping avenues.