A store-centric approach is beneficial for a grocery company aiming to increase foot traffic and highlight in-store products.
- An eCommerce website looking to optimize online performance and return on investment across the online customer journey.
- A business that would like their in-store customers to sign up for their monthly newsletter.
- A local internet provider that is looking to secure leads online to promote their new service bundle.
- A grocery company looking to grow foot traffic to their physical locations and promote available products
The correct answer is: A grocery company looking to grow foot traffic to their physical locations and promote available products
Explanation: Embracing a store-centric approach means exclusively focusing on offline objectives. Performance Max for store goals is tailored to uplift offline KPIs, serving businesses with physical sites or those offering products in affiliate physical settings. By employing this method, you seamlessly engage local customers, encouraging in-store visits. Notably, in-store purchases generally yield a higher order value than online ones. This strategy is especially fruitful for entities like department and grocery stores, eateries, or car showrooms, assisting store supervisors in achieving their brick-and-mortar targets.
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