You’ve started managing a Shopping campaign for a client who thinks the campaign, which attributes conversions to the first ad customers clicked before completing a conversion

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  • Google Display Advertising Exam – All Q&As
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You’ve started managing a Shopping campaign for a client who thinks the campaign, which attributes conversions to the first ad customers clicked before completing a conversion, isn’t providing a good return on investment (ROI). You should Compare 2 models to see if the campaign is undervalued on a last-click basis to evaluate the campaign’s performance

Explanation: Attribution models can give you a better understanding of how your ads perform and can help you optimize across the user’s conversion path.

Read more here: https://support.google.com/adwords/answer/6259715