Last Updated on 1 month by School4Seo Team
Shopping ads use product attributes, which are defined in a Merchant Center data feed, to show ads on relevant searches. Where as Search ads use keywords to show relevant ads.
Source: All about Shopping Campaign
Which of these is a benefit of Shopping Ads?
- Shopping Ads are a text-based-only format that’s easy to set up using keywords and location as the minimum requirement for launching.
- Shopping Ads use a carousel format that allows for video, images, and text that change based on the search query.
- Shopping Ads are highly customizable to match the look and feel of a partner website that uses images and text to drive brand awareness.
- Shopping Ads use product attributes to show ads on relevant searches to increase conversion.
The correct answer is: Shopping Ads use product attributes to show ads on relevant searches to increase conversion.
Explanation: Shopping Ads use product attributes to show ads on relevant searches to increase conversion. Unlike Search ads, which rely on keywords, Shopping Ads utilize product data from your Merchant Center feed. This allows Google to match user search queries with specific product attributes like title, description, and category. This results in more visually rich and informative ads that display product images, prices, and store names directly in search results. By showcasing detailed product information upfront, Shopping Ads help users make informed purchasing decisions, leading to higher conversion rates compared to text-based Search ads. This attribute-driven approach enhances ad relevance and drives qualified traffic.
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