- Performance Max ads have a more targeted reach, while Standard Shopping ads use AI technology to reach a wider audience across all of Google’s inventory.
- Performance Max and Standard Shopping ads have an equally targeted reach, but Standard Shopping ads connect to a wider audience across all of Google’s inventory.
- Performance Max uses AI technology to reach a wider audience across all of Google’s inventory, while Standard Shopping ads have a more targeted reach
- Both Performance Max and Standard Shopping ads use AI technology to reach wider audience across all of Google’s inventory, but Performance Max ads have a more targeted reach.
The correct answer is: Performance Max uses AI technology to reach a wider audience across all of Google’s inventory, while Standard Shopping ads have a more targeted reach
Explanation: The primary distinction between Performance Max and Standard Shopping campaigns lies in their reach strategy. Performance Max, being the evolved version of Smart Shopping campaigns, leverages AI technology to extend reach across all of Google’s inventory. Its goal-based approach and adaptability allow for broader consumer engagement. Conversely, Standard Shopping campaigns offer more granular control, facilitating targeted reach through specific bidding, targeting, and product group settings.
Read more here: https://support.google.com/google-ads/answer/2454022