- Performance Max campaigns allow manual control over performance optimization as a way to optimize toward a retailer’s business goals. This drives simplicity, performance, and reach.
- Performance Max campaigns provide you total control over the campaign setup, ad, and bidding.
- Performance Max campaigns optimize toward a retailer’s business goals through the use of AI across Google’s suite of ad networks, driving performance, simplicity, and reach.
- Performance Max campaigns offer the choice of adding manual input and advanced AI.
The correct answer is: Performance Max campaigns optimize toward a retailer’s business goals through the use of AI across Google’s suite of ad networks, driving performance, simplicity, and reach.
Explanation: Performance Max campaigns offer you an advantage over Standard Shopping campaigns by facilitating a broader reach across Google’s platforms without the need for separate campaigns for each channel. Utilizing Google’s AI and machine learning, these campaigns focus on your specific performance objectives, whether they relate to online or offline sales, omnichannel sales, or new customer acquisition. Performance Max helps find new revenue opportunities, optimizing campaigns and providing valuable insights, all while helping you discover unexpected audiences.