- Customer retention
- Customer focus
- Customer acquisition
- Customer selection
The correct answer is: Customer acquisition
A Performance Max campaign’s customer acquisition goal helps businesses optimize to gain new customers. The rise of online shopping has increased the importance of this goal. In addition to driving sales from current customers, it allows businesses to assign a conversion value to new customer acquisition. Performance Max employs Google’s AI to present your products to potential customers, driving both online and offline sales and assisting in new customer acquisition.