Last Updated on 3 days by School4Seo Team

To help prevent Standard Shopping ads from appearing when you don’t want them to, you can add negative keywords in the campaign.

• Add negative keywords in the product feed
• Add negative keywords in Merchant Center
• Add negative keywords in the ad
• Add negative keywords in the campaign

The correct answer is: Add negative keywords in the campaign

Explanation: Adding negative keywords to a Standard Shopping campaign prevents unwanted ad appearances.

Negative keywords tell Google Ads which search terms not to trigger your ads. This ensures your ads appear only for relevant searches, improving targeting and reducing wasted spend. By adding irrelevant terms as negative keywords, you refine your audience and prevent your ads from showing to people who are unlikely to convert. This focused approach helps you control your ad spend and improve the overall performance of your Shopping campaign by eliminating irrelevant traffic.

Other Similar Questions

Where should you add negative keywords if you want to help prevent Standard Shopping ads from appearing when you do not want them to?

If Standard Shopping ads appear when you do not want them to appear, how can you resolve this problem?