- Standard Shopping ads and Performance Max both use AI technology to reach a wider audience across all of Google’s inventory, but Standard Shopping Ads’ reach is less targeted.
- Standard Shopping ads reach a wider audience across all of Google’s inventory by using AI technology, while Performance Max offers a more targeted reach.
- Standard Shopping ads and Performance Max have an equally targeted reach, but Performance Max reaches a narrower audience across all of Google’s inventory.
- Standard Shopping ads provide a more targeted reach, while Performance Max accesses a wider audience across all of Google’s inventory through the use of AI technology.
The correct answer is: Standard Shopping ads provide a more targeted reach, while Performance Max accesses a wider audience across all of Google’s inventory through the use of AI technology.
Explanation: Standard Shopping and Performance Max campaigns differ significantly in their approaches to reach customers. Standard Shopping campaigns provide a more targeted reach, primarily focusing on search results, Google Maps, YouTube, the Google Shopping tab, and the Google Display Network. In contrast, Performance Max campaigns use Google’s AI technology to reach a wider audience across all Google’s inventory, dynamically appearing in relevant contexts, whether that’s search, Maps, YouTube, Shopping, Display, or even beyond.