How are product groups used in Shopping campaigns?

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  • Google Display Advertising Exam – All Q&As
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How are product groups used in Shopping campaigns?

  • A) To bid on organized inventory in an ad group
  • B) To create a list of keywords used to target Product Listing Ads to shoppers
  • C) To bundle items sold as a package, like a camera and tripod stand
  • D) To organize products within a data feed

The correct answer is:

  • A) To bid on organized inventory in an ad group

Explanation: Inside a Shopping campaign’s ad group, you’ll work with your inventory to place bids using product groups instead of keywords. A product group is just a subset of your inventory that you define, and all the products inside it use the same bid.

Read more here: https://support.google.com/adwords/answer/6275317?hl=en

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