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How are product groups used in Shopping campaigns?

Last Updated on 6 years ago by School4Seo Team

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How are product groups used in Shopping campaigns?

  • A) To bid on organized inventory in an ad group
  • B) To create a list of keywords used to target Product Listing Ads to shoppers
  • C) To bundle items sold as a package, like a camera and tripod stand
  • D) To organize products within a data feed

The correct answer is:

  • A) To bid on organized inventory in an ad group

Explanation: Inside a Shopping campaign’s ad group, you’ll work with your inventory to place bids using product groups instead of keywords. A product group is just a subset of your inventory that you define, and all the products inside it use the same bid.

Read more here: https://support.google.com/adwords/answer/6275317?hl=en

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Nitin Batra. (2020). How are product groups used in Shopping campaigns?. School4Seo. https://school4seo.com/google-shopping-advertising-exam/how-are-product-groups-used-in-shopping-campaigns/
Nitin Batra. “How are product groups used in Shopping campaigns?.” School4Seo, September 8, 2020, https://school4seo.com/google-shopping-advertising-exam/how-are-product-groups-used-in-shopping-campaigns/.
Nitin Batra. “How are product groups used in Shopping campaigns?.” School4Seo. September 8, 2020. https://school4seo.com/google-shopping-advertising-exam/how-are-product-groups-used-in-shopping-campaigns/.
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