Why does automating your bid versus using manual bidding contribute to a successful Google Ads campaign?

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Why does automating your bid versus using manual bidding contribute to a successful Google Ads campaign?

  • User intent and likelihood to complete valuable actions for your business do not vary based on location, time, or device.
  • The appropriate bid can often be a static target that is challenging to reach.
  • The customer journey has become more complex and therefore bids should be based on general user behavior.
  • If you do not bid efficiently, you could miss valuable conversions.

Correct Answer is: If you do not bid efficiently, you could miss valuable conversions.

Automated bidding contributes to a successful Google Ad campaign. Setting the appropriate bid is a complex but essential challenge. If you don’t bid efficiently, you could miss valuable conversions.

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