Automating your bid contribute to a successful Google Ads campaign. Because in the manual bidding, if you do not bid efficiently, you could miss valuable conversions.
- User intent and likelihood to complete valuable actions for your business do not vary based on location, time, or device.
- The appropriate bid can often be a static target that is challenging to reach.
- The customer journey has become more complex and therefore bids should be based on general user behavior.
- If you do not bid efficiently, you could miss valuable conversions.
The correct answer is: If you do not bid efficiently, you could miss valuable conversions.
Automated bidding contributes to a successful Google Ad campaign. Setting the appropriate bid is a complex but essential challenge. If you don’t bid efficiently, you could miss valuable conversions.
- Learn more here: Skillshop Display Certification
- Fourth chapter: Increase Efficiency with Automated Bidding
- Sub-Chapter: What’s automated bidding?
