Last Updated on 4 years by School4Seo Team
Which feature applies to the Google Display Network but not the Search Network?
- Language targeting
- Frequency capping
- Location targeting
- Cost-per-click (CPC) bidding
The correct answer is: Frequency capping
Explanation: Frequency capping feature applies to the Display Network but not the Search Network. Frequency is the average number of times a unique user sees your ad in a position of “1” over a given time period. Use frequency capping to help control the maximum number of times that you’d like each person to see your ad on the Display Network.
Read more here: https://support.google.com/google-ads/answer/117579
