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Home » Google Display Advertising Exam » Thelma is creating a Display campaign for her online toy store. She wants to showcase her products to parents between the ages of 25 to 34. Which option should Thelma select to best reach these users?

Thelma is creating a Display campaign for her online toy store. She wants to showcase her products to parents between the ages of 25 to 34. Which option should Thelma select to best reach these users?

Last Updated on 1 month by School4Seo Team

Thelma should select Demographic targeting to best reach the users for the Display campaign for her online toy store, where she wants to showcase her products to parents between the ages of 25 to 34.


  • In-Market audiences
  • Custom Affinity audiences
  • Affinity audiences
  • Demographic targeting

The correct answer: Demographic targeting

Explanation: Thelma should select Demographic targeting to best reach the users.

Demographic targeting allows advertisers to reach specific audience segments based on age, gender, parental status, and household income. By targeting parents aged 25-34, Thelma can ensure her ads are shown to the most relevant audience. This precise targeting avoids wasting ad spend on irrelevant users. It allows her to effectively reach the specific demographic most likely to purchase toys for their children, maximizing the effectiveness of her Display campaign.

Thelma should select Demographic Targeting to best reach the users who are parents between the ages of 25 to 34. Demographic targeting enables you to show ads to users based on a combination of declared and inferred data. You can target based on age, gender, and parental status.

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