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Home » Google Shopping Advertising Exam Answers » The customer journey has become more complex, requiring a dedicated bidding strategy. Google’s solution is automated bidding. How can automated bidding benefit advertisers?

The customer journey has become more complex, requiring a dedicated bidding strategy. Google’s solution is automated bidding. How can automated bidding benefit advertisers?

Last Updated on 1 month by School4Seo Team

Automated bidding benefit advertisers to increase the chance for conversion and it uses machine learning to set bids, which saves time.


  • Allows advertisers to bid only for clicks from a specific group.
  • Guarantees reduced conversion costs for advertisers.
  • Allows advertisers to serve ads only at specific times.
  • Is auction-specific to increase the chance for conversion.
  • Uses machine learning to set bids, which saves time.

The correct answers are: Is auction-specific to increase the chance for conversion. and Uses machine learning to set bids, which saves time.

Explanation: Auction-specific bidding to increase conversion chances and using machine learning to set bids, saving time are core benefits of automated bidding.

Automated bidding analyzes real-time signals at each auction, adjusting bids to maximize conversion opportunities. This granular approach ensures bids are tailored to individual user contexts. Machine learning automates bid adjustments, freeing up advertisers from manual optimization. This saves time and resources, allowing them to focus on strategic tasks. By leveraging data-driven insights, automated bidding optimizes performance and enhances campaign efficiency, adapting to the complexities of the modern customer journey.

Automated bidding allows for bid differentiation, with a high degree of precision based on the conversion opportunity of each auction. Automated bidding uses machine learning to algorithmically help you set the appropriate bid for each and every auction.

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