The customer journey has become more complex, requiring a dedicated bidding strategy. Google’s solution is automated bidding. How can automated bidding benefit advertisers?

Automated bidding benefit advertisers to increase the chance for conversion and it uses machine learning to set bids, which saves time.


  • Allows advertisers to bid only for clicks from a specific group.
  • Guarantees reduced conversion costs for advertisers.
  • Allows advertisers to serve ads only at specific times.
  • Is auction-specific to increase the chance for conversion.
  • Uses machine learning to set bids, which saves time.

The correct answers are: Is auction-specific to increase the chance for conversion. and Uses machine learning to set bids, which saves time.

Automated bidding allows for bid differentiation, with a high degree of precision based on the conversion opportunity of each auction. Automated bidding uses machine learning to algorithmically help you set the appropriate bid for each and every auction.

The customer journey has become more complex requiring a dedicated bidding strategy

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