Last Updated on 1 month by School4Seo Team
Siona should use Target impression share automated bidding strategy in the new Google Ads campaign if her goal is to capture a minimum number of impressions for her ads.
- Maximize clicks
- Target return on ad spend (Target ROAS)
- Target cost-per-acquisition (tCPA)
- Target impression share
The correct answer is: Target impression share
Explanation: Siona should use Target impression share automated bidding strategy.
Target impression share focuses on ensuring your ads appear in a specific location on the search results page. By setting a target percentage, Siona can guarantee her ads receive a minimum number of impressions. This strategy prioritizes visibility over other metrics like clicks or conversions. It’s ideal for brand awareness campaigns or situations where consistent visibility is crucial. This bidding strategy directly addresses Siona’s goal of capturing a minimum number of impressions, making it the most suitable option.
Target impression share is a smart bidding strategy that automatically sets bids with the goal of showing your ad at the absolute top of the page. Target impression share is available either as a standard strategy within a single campaign or as a portfolio strategy across multiple campaigns.
Target impression share bidding automatically sets bids to help achieve your impression share goal across all campaigns using this strategy.