Last Updated on 1 month by School4Seo Team
Similar Audiences and Custom Intent audiences options are a good fit for Lauren’s campaign because she has chosen “Influence consideration” as the marketing objective in her Google Display Ads campaign.
- Custom Affinity Audiences
- Demographic targeting
- Dynamic remarketing
- Similar Audiences
- Custom Intent audiences
The Correct Answer is: Similar Audiences and Custom Intent audiences
Explanation: Similar Audiences and Custom Intent audiences are good fits for Lauren’s “Influence consideration” objective.
- Similar Audiences: These target users who share characteristics with your existing customers, expanding your reach to those likely interested in your products or services.
- Custom Intent audiences: These allow you to target users actively researching or comparing products like yours, based on keywords and URLs you provide.
Both options help reach potential customers who are in the consideration phase, effectively influencing their decision-making process. They allow for targeted outreach to users who are likely to be receptive to Lauren’s message.
Lauren has chosen “Influence consideration” as the marketing objective. Similar Audiences and Custom Intent Audiences, two targeting options that are a good fit for Lauren’s campaign.