Last Updated on 1 month by School4Seo Team

Kim should choose Similar Audiences to accomplish her goal of expansion through Google Display remarketing campaign.

---

• In-Market audiences
• Demographic targeting
• Custom Intent audiences
• Similar Audiences

The correct answer is: Similar Audiences

Explanation: Kim should choose Similar Audiences to accomplish her goal of expansion.

Similar Audiences allows Kim to reach users who share characteristics with her existing remarketing list. This expands her reach beyond those who have already visited her website. Google’s algorithms identify users with similar online behavior and interests, effectively targeting potential customers who are likely to be interested in her products or services. By using Similar Audiences, Kim can tap into a larger pool of qualified users, enhancing her campaign’s reach and potential for conversions.

To extend Google Display Remarketing campaign Kim should choose a Similar audience. Similar Audiences finds users that are similar to an original remarketing list or other uploaded compatible lists.