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Home » Google Display Advertising Exam » In order to drive sales with her Google Display Ads campaign, Charlotte wants to reach audiences who looked at products on her website, with new ads for those exact products. Which targeting option should she choose to help achieve that goal?

In order to drive sales with her Google Display Ads campaign, Charlotte wants to reach audiences who looked at products on her website, with new ads for those exact products. Which targeting option should she choose to help achieve that goal?

Last Updated on 1 month by School4Seo Team

Charlotte should choose Dynamic remarketing option to help achieve the goal of reaching audiences who looked at products on her website, with new ads for those exact products.


  • Standard remarketing
  • Remarketing
  • Affinity Audiences
  • Dynamic remarketing

Correct Answer is: Dynamic Remarketing

Explanation: Dynamic Remarketing is the targeting option Charlotte should choose.

Dynamic Remarketing allows her to show personalized ads to users who previously viewed specific products on her website. It automatically displays ads featuring the exact products they interacted with, driving sales by re-engaging interested customers. This targeting leverages product feeds and user behavior data to create highly relevant ads, increasing the likelihood of conversions. By showing ads for the specific products they viewed, Charlotte can effectively remind users of their interest and encourage them to complete a purchase.

Charlotte should choose the Dynamic remarketing option with new ads for those exact products to achieve her goal of reaching audiences who looked at products on her website.

With a Dynamic Remarketing campaign, you can achieve great performance by showing to users products they have seen on your website, with low effort in campaign, ads, and remarketing lists creation.

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