Home » Google Display Advertising Exam » Frequency capping gives advertisers the ability to specify a limit to the number of:

Frequency capping gives advertisers the ability to specify a limit to the number of:

Frequency capping gives advertisers the ability to specify a limit to the number of:

  • clicks for all users
  • impressions for all users
  • impressions for a unique user
  • clicks for a unique user

The correct Answer is:

  • impressions for a unique user

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Explanation: Frequency is the average number of times a unique user sees your ad in a position of “1” over a given time period. Use frequency capping to help control the maximum number of times that you’d like each person to see your ad on the Display Network.

Read more here: https://support.google.com/adwords/answer/117579?hl=en

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Nitin Batra. (2019). Frequency capping gives advertisers the ability to specify a limit to the number of:. School4Seo. https://school4seo.com/google-display-exam/frequency-capping-gives-advertisers-the-ability-to-specify-a-limit-to-the-number-of/
Nitin Batra. “Frequency capping gives advertisers the ability to specify a limit to the number of:.” School4Seo, May 2, 2019, https://school4seo.com/google-display-exam/frequency-capping-gives-advertisers-the-ability-to-specify-a-limit-to-the-number-of/.
Nitin Batra. “Frequency capping gives advertisers the ability to specify a limit to the number of:.” School4Seo. May 2, 2019. https://school4seo.com/google-display-exam/frequency-capping-gives-advertisers-the-ability-to-specify-a-limit-to-the-number-of/.
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