Last Updated on 1 month by School4Seo Team
The advertiser is relying on the campaign’s help to set bids to generate conversions through Google Display ads. Target CPA (cost per acquisition) and Target ROAS (return on ad spend) are the two bidding strategies used in Smart Display campaigns, he can choose to automatically set the bids.
- Enhanced CPC (cost-per-click)
- Cost per engagement
- Viewable CPM (cost-per-thousand impressions)
- Target CPA (cost per acquisition)
- Target ROAS (return on ad spend)
The correct answers are: Target CPA (cost per acquisition) and Target ROAS (return on ad spend).
Explanation: Target CPA (cost per acquisition) and Target ROAS (return on ad spend) are the two bidding strategies used in Smart Display campaigns that the advertiser can choose to automatically set the bids.
These strategies leverage Google’s machine learning to optimize bids for conversions. Target CPA aims to achieve a desired cost per conversion, while Target ROAS focuses on maximizing return on ad spend. Both strategies automate bidding based on real-time data and historical performance, allowing advertisers to focus on their overall marketing goals. They rely on conversion data to make informed bidding decisions, ensuring efficient budget allocation and maximizing conversion value.
The advertiser can rely on the Smart Display campaign if he is not confident in setting bids himself. Smart Display campaigns are a campaign type that uses full automation. He can use “Target CPA” and “Target ROAS” bidding strategies to set his bids automatically.