A marketer is keeping track of the revenue generated by his campaign. He wants to see a specified return-on-investment for his monthly ad spend. Which type of automated bidding strategy will meet his needs?

A revenue-focused bidding strategy will meet A marketer’s needs to see a specified return-on-investment for his monthly ad spend.


  • An awareness-based bidding strategy
  • A consideration-focused bidding strategy
  • A conversion-focused bidding strategy
  • A revenue-focused bidding strategy

The correct answer is: A revenue-focused bidding strategy

If a marketer wants to get a specific return for his ad spends, he should use a revenue-focused bidding strategy. This bid strategy is chosen if you’re tracking the revenue or value associated with your conversions and want to maximize it at a specific return on ad spend target.

Choose this revenue-focused bidding strategy if you’re tracking the revenue or value associated with your conversions and want to maximize it at a specific return on ad spend target.

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