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• Google Analytics IQ Exam – All Q&As
• * Updated on 25-Apr-2019
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Which of the following is not a default medium in Google Analytics?

• Email
• Referral
• All of these are default medium
• Cpc
• Organic

The Correct Answer is:
[

•  Cpc
• Email

Explanation: There are only 3 default medium in Google Analytics i.e Organic, Referral and None.

Google Analytics detects three mediums without any customization.

• The first default medium is “organic.” It represents traffic that comes from organic, or unpaid, search
  results.
• Another default medium is “referral.” Any traffic that comes to your site from another website that’s
  not a search engine will show up in your reports as a “referral.”
• The final default medium is “(none).” This medium is applied only for users that come directly to
  your site by either typing your URL into a browser or clicking on a bookmark. In your reports, you
  will see these users have a source of “direct” and a medium of “(none).”

You can read more here: https://analyticsacademy.withgoogle.com/course01/assets/pdf/DigitalAnalyticsFundamentals-Lesson4.5CollectingcampaigndataText.pdf

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