Reports allow to identify the terms visitors use to conduct searches within site

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  • Google Analytics IQ Exam – All Q&As
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Which of the following reports allow you to identify the terms visitors use to conduct searches within your site?

  • Search Engine Optimization Report
  • Keyword Report
  • Site Search Report
  • Affinity Categories

The Correct Answer is:

  •  Site Search Report

 Explanation: If you use an internal site search, use the Site Search Report to learn what users are searching for after they are already on your site. You can use this data to improve your conversion rate.

 You can read more here: https://support.google.com/analytics/answer/2531545?hl=en

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