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Reviewing the funnel or flow of SportsJokey can help to identify which pages need the most attention with regards to CRO.

• Checking the “Landing pages” section in Google Ads
• Comparing other businesses’ websites against their own
• Having a designer inspect the cosmetic side of the pages
• Reviewing the website’s funnel or flow

Correct answer is: Reviewing the website’s funnel or flow

The SportsJockey team understand that identifying the weaker pages is crucial for conversion rate optimization (CRO). But reviewing the funnel or flow of SportsJokey can help to identify which pages need the most attention with regards to CRO.

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Conversion rate optimization – Identify opportunities through research to improve conversion rate

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