The User ID feature lets you associate engagement data from multiple devices and different sessions with unique IDs. In order to use the User ID feature in Analytics you must

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The User ID feature lets you associate engagement data from multiple devices and different sessions with unique IDs. In order to use the User ID feature in Analytics you must

  • use Google Tag Manager for your Analytics tracking
  • be able to generate your own unique IDs
  • create a new Analytics account for User ID reporting
  • all of the above

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