Last Updated on 1 month by School4Seo Team
Two data sources used to calculate optimization recommendations for Google Search Ads are industry data and account settings.
- Company sales figures
- Account executives
- User generated scenarios
- Industry data
- Account settings
The correct answer is: Industry data and Account settings
Explanation: Industry data and account settings are two key data sources used to calculate optimization recommendations.
Industry data provides benchmarks and trends, allowing Google to compare your campaign’s performance to similar businesses. Account settings, including targeting, bidding, and ad copy, are analyzed to identify potential areas for improvement. By combining these data sources, Google’s algorithm generates personalized recommendations to enhance campaign performance. Industry data offers context, while account settings provide the specific details needed for tailored suggestions.
Optimization score runs an algorithm that looks across key aspects of your accounts, including statistics, settings, and industry trends, to determine whether your campaigns are fully optimized. When optimization potential is detected, the system provides recommendations to close the gap.