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Home » Google Shopping Advertising Exam Answers » Which of the following goals can you achieve for your marketing campaign by using automated bidding?

Which of the following goals can you achieve for your marketing campaign by using automated bidding?

Last Updated on 1 month by School4Seo Team

You can Target specific devices exclusively and Reach the right user with the right message at the right time by using automated bidding.


  • Control the cost of each click.
  • Choose what time of day your ads will appear.
  • Target specific devices exclusively.
  • Reach the right user with the right message at the right time.

The correct answers are: 1. Target specific devices exclusively. and 2. Reach the right user with the right message at the right time.

Explanation: Given those four options, the correct answer is: Reach the right user with the right message at the right time.

Here’s why:

Reach the right user with the right message at the right time: Automated bidding leverages machine learning to analyze real-time signals and optimize bids for each auction. This ensures that your ads are shown to the most relevant users at the most opportune moments, maximizing the effectiveness of your campaign.

Target specific devices exclusively: Device targeting is a campaign setting, independent of automated bidding strategies.

The goal of any marketing campaign is to reach the right user with the right message at the right time. As consumers span across multiple devices, the customer journey has become more complex and so has setting bids based on each user’s context.

By using automated bidding you can Target specific devices exclusively and Reach the right user with the right message at the right time.

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