Which of the following goals can you achieve for your marketing campaign by using automated bidding?

You can Target specific devices exclusively and Reach the right user with the right message at the right time by using automated bidding.

  • Control the cost of each click.
  • Choose what time of day your ads will appear.
  • Target specific devices exclusively.
  • Reach the right user with the right message at the right time.

Correct answers are: 1. Target specific devices exclusively. and 2. Reach the right user with the right message at the right time.

The goal of any marketing campaign is to reach the right user with the right message at the right time. As consumers span across multiple devices, the customer journey has become more complex and so has setting bids based on each user’s context.