When visibility is the campaign goal, which bidding strategy should an advertiser choose?

  • Target impression share

When visibility is the campaign goal, an advertiser should choose Target Impression share.

Target impression share is a Smart Bidding strategy that automatically sets bids with the goal of showing your ad on the absolute top of the page.

Target impression share bidding automatically sets bids to help achieve your Impression Share goal across all campaigns using this strategy.

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