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Home » Google Ads Search Advertising Exam » Rina has heard the term Quality Score mentioned before and is interested to learn what it actually is. Which statement describes Quality Score?

Rina has heard the term Quality Score mentioned before and is interested to learn what it actually is. Which statement describes Quality Score?

Last Updated on 1 month by School4Seo Team

Quality Score is an estimate of the quality of your ads, keywords, and landing pages.


  • It’s a metric that scores the quality of traffic that clicks on your ads
  • It’s feedback left by users who’ve clicked on your ad and browsed your website.
  • It’s a final score that’s based on every element of the structure of your account
  • It’s an estimate of the quality of your ads, keywords, and landing pages.

The correct answer is: It’s an estimate of the quality of your ads, keywords, and landing pages.

Explanation: Quality Score is an estimate of the quality of your ads, keywords, and landing pages.

It’s a diagnostic tool that helps understand ad relevance and user experience. Google assigns a score from 1 to 10, with higher scores indicating better performance. This score influences ad rank and cost-per-click. High Quality Scores can lead to better ad positions at lower costs. It’s a key metric for optimizing Google Ads campaigns, as it reflects how well your ads align with user searches and landing page experiences.

Quality Score is an aggregated estimate of our assessment of the quality of your ad. Quality Score is an estimate of the quality of your ads, keywords, and landing pages. Higher-quality ads can lead to lower prices and better ad positions.

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