- Experiment variants are shown to all users who are members of your app’s target audience.
- Experiment variants are only shown to users that agree to opt in to the experiment and click its assigned link.
- Experiment variants are only shown to users who view your app’s store listing for the first time.
- Experiment variants are only shown to users who view your app’s store listing in the languages that you choose.
The correct answer is: Experiment variants are only shown to users who view your app’s store listing in the languages that you choose.
Here’s why:
- Localized experiments focus on language: The purpose of a localized experiment is to test how changes to your app’s store listing in specific languages affect its performance.
- Targeted audience: By selecting specific languages for your experiment, you ensure that only users who view your app’s listing in those languages will be shown the variants. This allows you to measure the impact of your changes on different language groups.
The main chapter where the reference to the correct answer can be found is “Optimize your store listing with experiments”. This chapter explains how localized experiments work and how they can be used to test variations of your app’s store listing in different languages.