High quality ratings for an ad can:

High quality ratings for an ad can:

  • increase its average cost-per-click (avg. CPC) bid
  • be achieved with an increase in bid
  • improve its position
  • increase how often people click on it

The correct answer is:

  • improve its position
  • Google Search Advertising Exam – All Q&As
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Explanation: High quality ratings for an ad can improve its position.Quality Score is an estimate of the quality of your ads, keywords, and landing pages. Higher quality ads can lead to lower prices and better ad positions.

Read more here: https://support.google.com/Google Ads/answer/140351?hl=en