Summary
The correct answer is Recommended Investment Strategy. It is the account-level tool for allocating a fixed amount of incremental budget over a short-term or weekly horizon while keeping existing ROAS targets in place. Performance Planner covers longer forecast periods, Keyword Planner covers search volume and keyword estimates, and the Bid Strategy Report diagnoses past bidding performance.
Nitin Batra is a Google Ads Search certified professional who manages budget allocation and automated bidding targets across live search accounts on a weekly basis.
Last updated: August 22, 2026
For deploying an extra $5,000 of weekly budget across an account while holding ROAS targets steady, the right tool is the Recommended Investment Strategy, which handles short-term, account-level budget allocation.
- Keyword Planner
- Bid Strategy Report
- Performance Planner
- Recommended Investment Strategy
The correct answer is: Recommended Investment Strategy
Key Takeaways
- – The Recommended Investment Strategy is the tool for account-level allocation of incremental budget over a short-term or weekly planning horizon while holding ROAS targets.
- – You input the extra spend and the return target you must maintain, and it identifies which budget-limited campaigns can absorb the money without pushing efficiency below your target.
- – Performance Planner solves a different problem: longer forecast periods, campaign-level plans, and scenario modelling for a month, quarter or year rather than a single week.
- – The recommendation is only as good as the recent data behind it, so campaigns that are new, paused, or running on very low conversion volume will not be modelled reliably and still need manual judgement.
Why is Performance Planner the wrong choice for a weekly $5,000 deployment?
Performance Planner is designed for forward-looking plans over defined periods such as the coming month, quarter or year, and you build it around selected campaigns rather than the whole account by default. Its forecast curves are most useful when you are setting a spend level for a longer stretch and want to see the conversion and ROAS trade-off at each point. For a one-week injection of budget that has to be allocated across the account immediately, the Recommended Investment Strategy is the tool built for that job.
How does the tool decide which campaigns get the extra budget?
It looks at which campaigns are limited by budget, how much unserved eligible impression volume they have, and what returns they are currently producing against your target. Campaigns still delivering at or above your ROAS target with demand left on the table get priority. Campaigns already at or below target efficiency will not be recommended for more spend, because adding budget there would drag account returns down.
Does adding budget through this recommendation change my bid strategy targets?
No. The whole point of the Recommended Investment Strategy is to find growth that fits inside your existing Target ROAS or Target CPA settings. If you separately loosen the ROAS target, you will unlock more volume but at lower efficiency, and that is a different decision. Keep the target fixed if the brief is to maintain ROAS, and let the allocation do the work.
What should I check after applying the recommended allocation?
Watch the budget status column for campaigns that flip in or out of a limited-by-budget state, and check the bid strategy report for target attainment over the following week. Automated bidding needs a few days to settle after a meaningful budget change, so judge results across the full week rather than day one. If a campaign takes the extra spend but misses ROAS consistently, pull the allocation back rather than lowering the target.