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Home » Google Ads Creative Certification » You’re creating a video ad with the goal of growing consideration for a new mobile application. How should you approach making this video ad?

You’re creating a video ad with the goal of growing consideration for a new mobile application. How should you approach making this video ad?

Last Updated on 1 month by School4Seo Team

If You’re creating a video ad with the goal of growing consideration for a new mobile application, you should Use product demos and how-to’s to put the product in context.

  • Make people core to the story and keep branding subtle.
  • Use technical jargon that will resonate with important audiences.
  • Share multiple messages about the many ways this product solves a problem.
  • Use product demos and how-to’s to put the product in context.

The correct answer is: Use product demos and how-to’s to put the product in context.

Explanation: Using product demos and how-tos is the appropriate approach for growing consideration for a mobile app.

These formats directly showcase the app’s functionality and benefits. Demonstrations allow potential users to see the app in action, understanding its features and user interface. How-tos provide practical examples of how the app solves problems or improves daily tasks. This approach moves viewers beyond mere awareness, fostering genuine interest and encouraging them to consider downloading and using the app. It provides context and value, which is essential for driving consideration.

Use product demos, before and afters, or how-to’s to put the product in context and show rather than tell.

Product sound effects and voice-over help provide added context and guide viewers through the product experience.

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