Last Updated on 1 month by School4Seo Team

You improve a video ad’s effectiveness in post-production by increasing the pace and tightening the framing.

• Remove supers so they don’t compete with the audio.
• Add closed captions since most viewers will watch with sound off.
• Increase the pace and tighten the framing.
• Lower the brightness to optimize for mobile device viewing.

The correct answer is: Increase the pace and tighten the framing.

Explanation: Increasing the pace and tightening the framing are effective post-production techniques for improving video ad effectiveness.

Increasing the pace keeps viewers engaged by maintaining a dynamic rhythm, preventing boredom and holding attention. Tightening the framing focuses the viewer’s attention on key elements, eliminating distractions and ensuring clarity, especially on smaller screens. These edits enhance the viewing experience, making the ad more captivating and easier to understand. This leads to higher watch times, improved brand recall, and increased conversion rates by optimizing the ad for modern viewing habits.

YouTube is watched across a range of devices, so be sure to consider the smaller screen.

Use tighter framing, faster pacing, large-type supers, brightness, and contrast to make sure your ad is visible on a small screen.

Think mobile and smaller, dimmer screens. Tighter framing, bright footage, large text and faster pacing help stand out.