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Home » Google Ads Apps Certification » Which of these companies would be ready to start a Google App campaign focused on in-app actions?

Which of these companies would be ready to start a Google App campaign focused on in-app actions?

Last Updated on 1 month by School4Seo Team

An education company with a large app user base that’s assigned values to the specific actions users take within the app. This company would be ready to start a Google App campaign focused on in-app actions.


  • A finance company with a small app user base that wants to drive additional app installs.
  • A travel company with a large app user base that hasn’t yet set values for the key actions users take within the app.
  • A fitness company with a large website user base that’s about to launch its new app.
  • An education company with a large app user base that’s assigned values to the specific actions users take within the app.

The correct answer is: An education company with a large app user base that’s assigned values to the specific actions users take within the app.

Explanation: An education company with a large app user base that’s assigned values to specific in-app actions is ready for an in-app action focused Google App campaign. This setup indicates they have sufficient data and a clear understanding of valuable user behaviors. A large user base provides ample data for machine learning to optimize effectively. Assigning values to actions allows for accurate tracking and bidding based on ROI. This company has the essential components: data, valuation, and a focus on specific user engagements, making them well-prepared for this type of campaign.

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