Last Updated on 1 month by School4Seo Team
A marketer should set a location target that’s at country level or larger because the system works best when working from the largest dataset possible.
- App campaigns don’t allow location targeting at a more granular level than country-level.
- Users outside of the location target area might feel excluded.
- Competition becomes more focused at a granular level.
- The system works best when working from the largest dataset possible.
The correct answer is: The system works best when working from the largest dataset possible.
Explanation: A marketer should set a location target at the country level or larger because the system works best with the largest dataset possible. Larger datasets allow Google’s machine learning algorithms to optimize ad delivery more effectively. By analyzing broader user behavior, the system can identify patterns and deliver ads to the most relevant audiences. This approach maximizes the campaign’s reach and potential conversions. Smaller, more granular location targets can limit the system’s ability to optimize, potentially reducing campaign performance. Using larger datasets increases the chances of finding relevant users and improving overall campaign results.
Targeting locations more granularly than country-level is not recommended, as the system works best when working from the largest dataset possible.