Last Updated on 1 month by School4Seo Team
They are missing A square video asset in their video asset mix.
- A 60-second landscape video asset.
- A 60-second portrait video asset.
- A carousel video asset.
- A square video asset.
The correct answer is: A square video asset.
Explanation: Lit Looks is missing a square video asset. While portrait and landscape videos cover many placements, square videos are essential for optimal display on mobile and social media. These videos fit well in feeds, enhancing engagement. A diverse creative mix with varying aspect ratios is crucial for App campaigns. Including a square video ensures ads are effectively displayed across more placements, maximizing reach and improving performance. This addition allows Google’s algorithms to adapt to different screen sizes and user preferences, ensuring wider exposure and better campaign outcomes.
Provide multiple videos of each ratio for full coverage: portrait (2:3), square (1:1), and landscape video (16:9). To accommodate different user mindsets and preferences, upload videos with diverse lengths, ranging from 10 to 30 seconds.