Last Updated on 3 months by School4Seo Team

New users and installs matter most to a business when an app first launches. A gaming company should focus on it at the initial launch phase.

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• User reviews
• Website traffic
• In-app actions
• New users and installs

The correct answer is: New users and installs

Explanation: When an app first launches, new users and installs matter most. This initial phase focuses on building a user base and gaining traction. New users indicate interest and adoption, validating the app’s appeal. Installs are the primary metric for measuring launch success, as they directly reflect the app’s reach. A strong initial user base sets the stage for future growth and engagement. Focusing on these metrics allows the gaming company to optimize their launch strategy and ensure the app gains momentum in the competitive market.

When an app is first launched, new users and installs matter a lot. An app in this stage needs growth in installs, users, and daily/monthly active users. If a company already has a target cost-per-install (CPI) goal from other app campaigns, start there.