Last Updated on 4 years by School4Seo Team

• Gross Rating Points
• Reach
• Inventory Availability
• Floodlight

The correct answer is: Floodlight

Explanation: Floodlight is an optional feature in Campaign Manager. It allows you to track and report on conversions – the actions of users who visit your site after viewing or clicking on one of your ads – and to set up an audience, which compiles lists of users who’ve performed specific actions on a site, then makes those users available for targeting by subsequent campaigns. To count how many users view the form, the advertiser has put a Floodlight tag on the webpage. The tag makes a call to the Campaign Manager to detect and count the page view.

Read more here: https://support.google.com/campaignmanager/answer/2823388