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Home » Conversion Optimisation Certification Exam » Tierra is the marketer for Far West Imports. She’s the project lead for a new smartphone app that will help customers order products more easily. Thanks to Google’s advice, their dev team has incorporated many features to boost conversion numbers. The marketing VP is insisting that you assess the efficiency of the shopping cart and checkout features. Which Google service allows them to test the app’s UI and features?

Tierra is the marketer for Far West Imports. She’s the project lead for a new smartphone app that will help customers order products more easily. Thanks to Google’s advice, their dev team has incorporated many features to boost conversion numbers. The marketing VP is insisting that you assess the efficiency of the shopping cart and checkout features. Which Google service allows them to test the app’s UI and features?

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Last Updated on 2 months by School4Seo Team

Firebase A/B Testing tool allows them to test the UI and features of their new smartphone app that will help customers order products more easily app’s.

  • Google Analytics 360
  • SplitMetrics
  • Optimizely
  • Firebase A/B Testing

Correct answer is: Firebase A/B Testing

Explanation: Firebase A/B Testing allows testing app UI and features.

Firebase A/B Testing lets developers and marketers experiment with different app versions. It helps assess how changes affect user behavior, including shopping cart and checkout flows. By creating variations of the app’s UI or features, they can measure which version performs better in terms of conversion rates. This data-driven approach allows for informed decisions and optimizes the app’s user experience. It’s a key tool for improving app effectiveness and achieving business goals.

Tierra is the marketer for Far West Imports and the project lead for a new smartphone app that will help customers order products more easily. She should get the Firebase A/B testing tool used to test the new UI and features aimed to increase the efficiency of the shopping cart and checkout features.

You can read more about Firebase A/B testing tool here.

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