Firebase A/B testing is Google’s tool that is powered by Google Optimize. Firebase A/B Testing helps you optimize your app experience by making it easy to run, analyze, and scale product and marketing experiments.
It helps you to test your app’s UI, features, or engagement campaigns to see if they actually work to improve your key metrics (like revenue and retention) before you roll them out widely. Out-of-the-box, it tracks retention, revenue, and engagement. In conjunction with Google Analytics for Firebase, you can also track how user actions change in each experiment.
What can you do with Firebase A/B testing tool?
You can test and improve your product experience by creating experiments with Remote Config to make changes to the behavior and appearance of your app across the variants in your experiment, and test which product experience is most effective at driving the desired results.
You can find ways to re-engage your users by using the Notifications composer. Want to tweak the copy of your notifications? Revamp your onboarding flow? Or even change the frequency of your ad intermissions? Testing helps you find the most effective message for bringing users into your app. Whatever that you define in a variable can be tested with Firebase A/B Testing. It works seamlessly with both Cloud Messaging and Remote Config.
Testing tool helps you rollout new features safely. A/B testing tool lets you roll out the new feature to achieve your business goals with a smaller subset of users first. You can then analyze the impact and take the decision of rolling out for all users. You should never rollout any new feature on the basis on hunches. This helps you rolling out changes and features with confidence.
With Firebase Predictions, you can run A/B tests on users who are predicted to perform a certain action, whether that’s to spend money (or not), churn out of your app, or perform any other conversion event you’ve defined with Analytics. This also empower your team without eating-up productive time.